Unlocking Network Potential
+ Global Network | Publicly Traded Holding Company
+ Stakeholders: CIO, Six Agency Leadership Teams
+ Critical Juncture: Turning fragmented cross-agency collaboration into a revenue-driving machine
Return on Investment:
A 20% pipeline increase and a scalable framework for network-wide implementation in 9 months, driving a 15x ROI.
A Scalable Playbook for Cross-Agency Growth
A global agency network had a collaboration problem. The Chief Integration Officer (CIO) was tasked with driving synergy and cross-selling across agencies, but efforts had stalled.
We launched a nine-month pilot program that changed the game. By clustering agencies based on client needs, redefining lead/support roles, and structuring business development around a client-first approach, we delivered a 20% lift in sales pipelines across the test group.
More importantly, we built a scalable framework—turning a short-term win into a repeatable model for revenue growth across the entire network.
By shifting from fragmented efforts to a unified, revenue-driving model, this agency network is now positioned for long-term, scalable success.
Impact at a Glance
+ 20% Pipeline Increase: Immediate revenue impact from integrated sales efforts
+ 9-Month Rollout: From pilot launch to measurable results
+ Scalable Growth Model: Playbook ready for network-wide expansion
