Welcoming Rudy Rivera: A New Chapter for Legal Services at changeforce
changeforce is pleased to announce that Rodolfo (Rudy) Rivera — a long-time general counsel and trusted advisor to law firms — has joined our team as a consultant in our newly expanding Legal Services Practice.
Meet Rudy
Rudy brings the client’s perspective — which is critical for helping firms win.
Senior Counsel to a Fortune 500 Insurance Company, where he managed attorneys globally across Latin America, Europe, and the U.S.
Reviewed hundreds of proposals from law firms, giving him insider knowledge of what wins and what doesn’t.
Former private practice lawyer, with firsthand experience of the obstacles firms face today.
Frequent lecturer on managing litigation, multicultural jurisdictions, and outside counsel relationships.
His insights will help changeforce clients strengthen proposals, improve client service, and future-proof their firms.
Rudy knows what firms are up against — and what it takes to win.
Law firms are facing unprecedented change:
AI and automation are reshaping client expectations.
Fee pressure is rising, with more firms chasing fewer high-value matters.
Leadership transitions and talent development gaps are putting firm continuity at risk.
“Legal is being disrupted at every level. Strengthening how firms operate, lead, and grow is no longer optional — it’s essential.”
George Swisher Co-founder, CEO
“Your best client is everybody else’s best prospect. Firms must create more value for clients to thrive in this environment.”
Bob Wiesner Principal, Organizational Effectiveness
Looking Ahead
With Rudy joining Bob and George, changeforce is investing in a bold new chapter for the legal industry.
Together, they are shaping a Legal Services Practice designed to help firms grow stronger, smarter, and more sustainable.
In the months ahead, we’ll share more about this expanded practice and the additional capabilities we’re building — but today, we invite you to join us in welcoming Rudy to the team.
