From Decline to Multi-Million Dollar Partnerships
+ Client: LeadDog Marketing Group (now CSM)
+ Stakeholders: Head of Marketing (Entertainment Company), Global Head of Corporate Partnerships (Entertainment Company), National Tourism Board (government entity)
+ Critical Juncture: The agency was experiencing financial decline and needed a significant, stable revenue source to reverse trajectory and secure long-term viability
Return on Investment:
$8 million in commission earned from a $48M international partnership.
How Proactive Partnership Transformed an Agency's Future
An agency facing financial decline and over-reliance on costly RFPs needed a breakthrough.
We transformed a small engagement with a major entertainment company into a 12-year, multi-million-dollar international partnership with a national tourism board—changing the agency’s trajectory.
By proactively identifying unsolicited opportunities, structuring a commission-based revenue model, and guiding leadership toward a bold, unified vision, we unlocked a $48M deal and generated $8M in commission.
This approach delivered an immediate revenue lifeline, showcased a repeatable model for organic growth, and played a defining role in the agency’s eventual acquisition.
Impact at a Glance
+ 8M Commission Generated: From a $48M deal
+ Agency Turnaround Achieved: Reversed financial decline
+ 12-Year Strategic Partnership Secured: Provided long-term revenue stability
+ Valuation Lift: The deal played a major role in elevating the agency’s acquisition outcome
+ New Growth Model Established: From reactive RFPs to proactive opportunity creation
